folklorisms:

folklorisms:

hot take: you can’t divorce beauty culture from white supremacy

examples:

• the mass popularity of contouring to make your face fit white european/american beauty ideals (high cheekbones, small nose, little to no facial fat, etc.)
• snapchat/instagram filters that are designed to make people “beautiful” but almost universally lighten skin, chisel noses, slim jawbones, etc.
• the increasing popularity of hair extensions – which are far more common in “white” hair types (i.e. 1a to 2c) than “ethnic” hair types
• racialised features such as women’s facial hair, monobrows, thick body hair etc. being unacceptable
• white & light-skinned beauty instagrammers exploiting Black culture for their #brand whilst remaining incredibly racist & antiblack themselves

obviously I don’t think wearing makeup makes you a white supremacist but all of these are upholding the idea of whiteness as the ideal. modern instagram beauty culture goes hand in hand with racism and ignoring that is doing a huge disservice to brown & Black girls everywhere!